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TWIST N CURL

Every curly mane is an artwork without imitations and tells a unique story: waves and curves manifest in infinite combinations, creating unrepeatable shapes and textures from one person to another. With the new Twist ‘n Curl line, Oway celebrates this extraordinary diversity, transforming curly hair care into a conscious art.

The result is four innovative and versatile products that dialogue perfectly with each other, responding precisely to the specific needs of every curl type: from deep rehydration of the hair fiber to gentle detangling, from enhancing the natural shape to supporting new style creations.

Nestled in the hills of Bologna, Ortofficina transcends being merely a farm.

Ortofficina is our farm estate in the hills of Bologna, where we use the biodynamic method to grow and harvest medicinal herbs that we distil locally, transforming them into Organic Way ingredients.

OWAY FOR A POST-PLASTIC WORLD

The only way to reverse climate change and decrease our footprint on the planet is by changing our shopping habits.

Frantic consumption, jumping at discounts and choices that do not take into consideration materials are direct causes of waste, with a strong impact on the environment.